Meet Irina Novoselsky, SMM Panel’s new CEO

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Today we’re excited to announce Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her ideas on why she’s signed up with the group:

When the war broke out in my birth nation of Ukraine in 2015, like everybody, I was glued to social platforms for real-time updates, absorbing the stories and images of the people affected. That minute in time highlighted for me how vital social has become to how we live, work and comprehend the world.

As social has evolved into a consistent engine of online culture and connection over the past 10 years, it has likewise end up being an indispensable method for businesses to not just reach their customers however to engage with their customers in two-way conversations where relationships are created. It’s about people, culture, connection, and storytelling. That’s the heart of social networks and its power; it assists individuals and organizations connect and help each other, brings awareness where it’s needed, and motivates people to learn from each other, share stories and commemorate wins.

When the opportunity to talk with SMM Panel about the CEO function presented itself, I was excited. Social media management is a mainly untapped and growing $28 billion worldwide market chance, and SMM Panel is critical in assisting customers tell their stories and connect with others, all while offering significant insights to the very individuals it links. Modification in this market is constant, which is, in part, what drew me here. I flourish in change. This inflection point in SMM Panel’s journey is one I have actually seen prior to and offers me the chance to apply my transformational experience to continue to unlock worth and innovation for consumers in this already growing service. What excites me the most is the possibility of working with the group at SMM Panel to provide what our clients need to drive their organizations forward.

We have an amazing opportunity to help numerous countless organizations harness the power of social networks to make their organizations successful, and I’m enjoyed become part of the SMM Panel team. The team is a powerful principle, and I have actually seen what the power of collaborating can achieve. It’s an incredible honor to join this culture that is steeped in inclusion, purpose, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Check out the official news release revealing Irina Novoselsky’s position as CEO of SMM Panel.

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