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Microsoft Announces Store Ads & Other Updates

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Microsoft released its most recent round of marketing item updates today.

Among the top updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s marketing items consist of:

  • Microsoft Shop Ads
  • In-Market Audience Growth
  • Responsive Browse Advertisements Update

Let’s dive into each update and how to make the most of each as an online marketer.

Broaden Reach With Microsoft Store Ads

If you’re in the app or video gaming market, this update is for you.

This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More specifically, the ads will show in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Shop ads will look like:

Image credit: Microsoft Advertisements Blog, January 2023 A few of the benefits of the brand-new Microsoft

Shop ads include the following: Expanded discovery of your app or video game on additional gadgets Easy campaign setup and management within the Microsoft Advertisements platform Compatibility with the existing UET tag to track behavior To begin with Microsoft Store ads

  • , you’ll require to send your brand name and link store products to your

    • Microsoft Marketing account. When approved, you can begin using this format right away. In-Market Audiences Broaden Internationally This next Microsoft Advertising upgrade is for worldwide marketers. Just revealed, the In-Market audience sectors expanded to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a brand-new update, Microsoft advised marketers that January 31 is the last day
  • to produce or modify any Expanded Text Ad.

    Beginning February 1, the only new search ads that

  • can be developed
  • are Responsive
  • Search Ads. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you will not have the ability to create or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse campaigns in tandem with Google Browse projects. Google was the first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

    item update, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the official announcement, it seems that Microsoft will continue to differentiate its ad platform from Google by concentrating on the following: Local Browse ads

    Marquee advertisements Additional vertical ads If you’re not familiar with vertical ads from Microsoft Advertisements, they formally debuted in September 2021. Currently, vertical ads are readily available for the following

    items: Automotive Charge card Cruises Health insurance Professional services Tours and activities It will be intriguing to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Featured Image: monticello/SMM Panel